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To present the award, an avatar replica of Gucci’s creative director Alessandro Michele will make an appearance on Roblox. The selection was made by a judging panel consisting of BFC’s chief executive Caroline Rush, supermodel Karlie Kloss, Highsnobiety editorial director Christopher Morency, Dazed fashion features director Emma Davidson and W Magazine’s editor-in-chief Sara Moonves. “The next generation of designers are dressing avatars, and they are doing it on Roblox…” This recognition from a powerful fashion institution declares loud and clear that this is the space to watch for future fashion trends and talent.” She continued: “It is the global creative space for designers who are bringing limitless self-expression opportunities to people around the world, setting new trends that are starting to move into real life, and sharing their expertise with top brands. “Fashion is about what’s next and finding new voices with clear visions, and this talent is emerging in the metaverse.” “The next generation of designers are dressing avatars, and they are doing it on Roblox where anyone can be a creator, starting with their own identity,” said Roblox’s vice president of brand partnerships, Christina Wootton, in a release. Other nominees included Genkroco, who is known for its digital hairstyle designs and has accumulated over 30 million sales, and 3D designer Reverse_Polarity, who began using Roblox two weeks after its 2006 launch and has garnered over 17 million sales through the site. Out of a shortlist of five digital Roblox creators, selected by the platform’s users, BFC has announced the winner to be cSapphire, a 2D turned virtual designer who worked with Gucci on the label’s collaboration with the virtual channel. The award recognises a digital designer “who pushes the boundaries and showcases excellence in digital fashion designer within the metaverse”. He says there could be a danger that a graduate using 3D fit technology is “going to be making judgements based on perception that’s not grounded in reality.As part of the 2021 Fashion Awards, the British Fashion Council (BFC) has announced its new category, Fashion Award for Metaverse Design, exclusively with Roblox. However, Dr Simeon Gill, senior lecturer in fashion technology at the University of Manchester, warns that when it comes to using virtual fit systems, brands need to be wary if new entrants do not have the long experience in physical fit systems that would help guide their decision-making. PixelPool’s Alferdinck notes that graduates are now more able to embrace the changing role of the designer, as “more and more fashion design schools are including 3D design as a part of their curriculum.” “In either case, they are ready to add value upon graduation, and will not require the same shift in mindset required of those who have been in the industry for years.”
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She says students need to either learn how to create 3D samples, or become familiar with analysing 3D samples. “The most important aspect of bridging the talent gap is in partnering with fashion colleges and university programmes,” according to Crawford. Looking further ahead, training of the next generation of industry professionals is also vital. Given the challenge of upskilling staff while still managing business-as-usual, she advises that companies carry out skills training on a small scale, as this “will enable you to deliver measurable results quicker and facilitate training.” It then becomes easier to identify the areas of opportunity and the teams that will pilot specific proof of concept projects.”Ĭole says the key skills and experience needed include understanding digital work process flows, 3D computer aided design (CAD), analytical problem solving and an understanding of lean manufacturing. She explains that “understanding what 3D solves positions companies to start thinking more strategically about 3D virtual design, fit and prototyping. “In a sense, the designer of the future has to be a concept artist, pattern maker and 3D artist combined,” says Joost Alferdinck, chief product officer at PixelPool.Ĭatherine Cole, CEO of Motif, a knowledge hub and e-learning platform launched by Alvanon in 2018, stresses that in order to successfully adopt 3D technology, clothing brands and manufacturers should first take a step back and “focus on the ‘why’ of digital transformation.” A key challenge for designers is to think and design in virtual 3D from the very start of their process, while becoming familiar with the technical implications and requirements for their 3D models if they may be applied further downstream in the organisation.